Toronto Video Production
Why should you have video?
YOUR GOOGLE ADVANTAGE: Search engines LOVE video. Having a video can increase your organic traffic by getting your name, keywords and site indexed FAST on Google and other search engines. Video is seen as a very powerful 'link' to whatever site you are promoting. Strategically marketing your video on video search engines like YouTube helps with your search engine rankings in Google, Yahoo, BING and gets you more clicks while converting those clicks into sales. As part of our video marketing solution, we submit your video to over 15 video sharing web sites. This list is constantly growing as more video sites are gaining members and viewership. As people leave comments/reviews on the various sites for a client’s video it also adds to the 'weight' that the search engines give it - this 'weight' or increased relevance makes your main site look like it's more 'important' in the eyes of Google and starts moving you up in the rankings.
COMPETITIVE ADVANTAGE: New products, concepts, ideas and technology often require the audience to be educated in order to understand their features and benefits. You can now use video to launch a new product, idea or service and educate your audience, better, more quickly and effectively for less money. In order for your potential customers/clients to notice you, use video in your marketing arsenal to make you "stand out" from your competition. This translates to a competitive advantage.
MOBILE ADVANTAGE: The rapid growth of smartphone adoption throughout the world continues to drive an enormous amount of mobile video consumption amongst consumers. However, mobile video is still an emerging focus for many of the brand managers. More than 60 percent say they plan to add mobile video to their marketing mix in the next 12 months.
WEBSITE ADVANTAGE: Convert your written marketing materials into videos for a much more impressive and lasting impression. Video is a powerful tool you can use to attract people to your website and convert them into buyers. It can turn an otherwise dull, static website into an interactive environment where your visitors will return to over and over. There is virtually no limit to what you can do with video on your website. You can do something as simple as create a video that welcomes your visitors to your websites and tells them a little about you or get more in depth by explaining your corporate values, culture and competitive advantage.
EMAIL ADVANTAGE: People no longer just have to read; they can watch and listen too – engaging all the senses at the same time. Sending powerful video emails is a great way to increase your online presence. Text based emails are boring. Adding video to your email marketing campaigns improves email click-through rates by up to 7 times better then standard email campaigns. With the proliferation of video on the web the past couple of years through improvements in software, bandwidth and available content, more companies are adding video in their email campaigns to connect with their members more effectively.
Our Email Video Marketing campaigns will promote your products or services with greater impact. It’s engaging, powerful and a cost effective solution with higher ROI then standard email campaigns.
SALES ADVANTAGE: Incorporating video into your website can save you time and money. Simply direct your sales prospects to your online video and let them watch the perfect sales pitch, available 24 hours a day, 7 days a week. You don’t have to worry about the “pitch” being wrong. It’s delivered exactly as you want it.
RETAIL ADVANTAGE: Retailers are responding to the growing consumer appetite for online videos by adding them to their Websites both to differentiate themselves from competitors and to keep up with what consumers expect from their online shopping experience.
Retailers are increasingly using video to accomplish a number of goals. Many use videos to complement the information on a product page; others produce entertaining clips to build brand authority. Still others turn them into a vehicle to drive traffic to their Websites. Most retailers are using video to demonstrate how their product works and even train the customer on how to use it effectively.
The majority of retailers using online video to drive e-commerce and sales initiatives have found video to be highly effective at increasing customer engagement and time spent on the brand website and increasing sales conversions. Retailers have also noted that video has helped to reduce product returns and customer support calls, while also reducing shopping cart abandonment.
For service based businesses, you can use video to promote your service as well as show the service in action.
MARKETING ADVANTAGE: A creative video can place a new spin on, and even compliment existing marketing collateral. It can be targeted to capture the attention of a very specific audience or broadened to a much wider demographic, depending on the need. It’s a cost effective solution that sparks results.
SOCIAL MEDIA ADVANTAGE: 80% of brand managers indicated that they use a blended distribution strategy that involves video content on their brand websites as well as on YouTube. 12% distribute video content exclusively on YouTube while 3% feature video content only on their brand websites. Nearly 90% of brand managers distribute video content through social media destinations such as Facebook and Twitter.
COMMUNICATION ADVANTAGE: Video is an excellent way to increase word-of-mouth advertising. Describe your company, product, promotion or service clearly and concisely using video. Video can have narration, animation, 3D models and special effects in order to enhance communication. Video will also enable you to deliver an absolutely consistent presentation - something people ultimately fail to achieve.
TRAINING ADVANTAGE: New products, concepts, ideas and technology often require the audience to be educated in order to understand their features and benefits.
When you're trying to build and maintain a positive and productive workforce, training is crucial to a successful result. And when it comes to employee training, you have several different options available to you.
Videoit.ca can offer convenient online streaming video to conduct highly effective, relevant interpersonal -- or "soft skills" -- training within your organization.
The content of our training programs is designed to, energize and engage staff, enhance leadership potential, increase communication skills, and team effectiveness, keep you in compliance with government mandates, save your organization time and money through improved efficiency
RECRUITING ADVANTAGE: Use video to attract, hire, and retain talented employees to fill key roles in your organization. Convey the importance of strategic initiatives and motivate the workforce to embrace change, encourage learning and growth throughout the company. Influence and persuade to "sell" using video translates your organization’s needs into business language and helps other executives see the potential of your organization which makes them invest in your company.
TESTIMONIAL ADVANTAGE: It’s no secret that glowing testimonials help you win new customers. Customer testimonials aren't just nice to have – these days you NEED to have them to stand apart from your competitors and win more business. That’s why more and more companies are turning to us to develop video testimonial to build trust, add credibility and create connections with their future customers.