Toronto Video Production
Video FYI
:: Nearly 64% of respondents had watched a user-generated video review, and more than three-quarters of that group said it helped them make a purchase decision—either for or against a product or brand. (Internet Retailer, June 2010).
:: 81.3% listed the ability to see the product in action as their favorite thing about video reviews. (Internet Retailer, June 2010).
:: 50% of all web traffic is video
:: Video helps you increase your organic traffic on Google and other search engines by getting your name, keywords and site indexed FAST
:: Viewers are 4 to 7 times more likely to respond to audio and video content then static text and graphic
:: Video has been shown to produce up to +70% retention rate over print and radio
:: 10 to 15% of shoppers who look at videos go on to click and buy
:: Over 45% of US retailers have used online video to drive sales
:: Over 40% of US retailers said that they planned to add video capability in the next year
:: Google continues to generate the highest volume of traffic to online video content followed by Yahoo!, Facebook, Bing and Twitter.
:: 45.13% find a video by direct navigation to a video site
(i.e. going to YouTube and running a search or clicking around the featured or related videos).
:: Referral traffic from Facebook and Twitter is growing faster than traditional search engines as a source of video views
:: At current rates, Facebook will surpass Yahoo! within the year to be second only to Google in referral traffic to online video content.
:: Facebook and Twitter generate the most engaged viewing audiences for online video content followed by Bing, Yahoo!, and Google
:: 20 million videos are uploaded to FACEBOOK every month
:: It is estimated that there will be 500 million mobile video subscribers by 2014
:: Mobile video usage will rise at a compound annual growth rate of 28% over the next 5 years
:: YouTube has recently stated that mobile uploads have been soaring over the last six months with over a 1700% increase
:: 15 million Americans reporting watching mobile video in Q2 2009
:: Adults aged 18-24 watch more than 5hrs each month
:: Adults 65+ watching just over 1 hr of online video
:: (55%) of the mobile video audience is adults aged 25-49
Brand Managers surveyed
Business Strategy
The top reasons brand managers use online video on their websites
:: 76% - increase engagement
:: 66% - strengthening their brand and awareness
:: 55% - increasing site visitors
:: 33% - increasing advertising inventory
:: 12% - e-commerce / sales
:: 21% - direct response / lead generation
Online Video Investment
:: 85% indicated that they are currently using online video on brand websites for marketing products and services
:: For those currently not using online video, 75% said they plan to add online video to their websites within the next 12 months
:: 60% said they plan to spend more on their website video initiatives within the next 12 months.
Online Video Strategy
:: 80% included video on their own brand sites as well as YouTube
:: 90% distributing video through Facebook
:: 66% said the primary purpose of their online video initiatives are focused on branding and awareness
:: 21% are using video for direct response and lead generation campaigns
:: 12% to drive ecommerce and sales initiatives
:: 53% are using online video to drive e-commerce and sales initiatives have found video to be highly effective at increasing customer engagement and time spent on the brand website
:: 35% increasing sales conversions
:: 12% noted that video has helped to reduce product returns and customer support calls, while also reducing shopping cart abandonment
Mobile Video Initiatives
The rapid growth of smartphone adoption throughout the world continues to drive an enormous amount of mobile video consumption amongst consumers.
:: 21% indicated that their current mobile app strategy included video
:: 70% percent said they plan to add video to their mobile apps over the next 12 months
:: 42% percent indicated that they currently have a mobile app to promote their brand
:: 100% primary focus on building apps for Apple iOS devices
:: 27% Android OS
:: 47% Windows, Research in Motion BlackBerry and Symbian
:: 21 % indicated their mobile apps include video content
Distribution & Social Media
:: 80% indicated that they use a blended distribution strategy that involves video content on their brand websites, as well as on YouTube
:: 12% distribute video content exclusively on YouTube
:: 3% feature video content only on their brand websites
:: 90% distribute video content through social media destinations like Facebook
:: 68% Online video advertising is dominated by branding initiatives
:: 18% Direct responses campaigns
People Remember
:: 10% of what they Read
:: 20% of what they Hear
:: 30% of what they See
:: But they remember 50% of what they Read, Hear, AND See
Above Sats provided by Brightcove & TubeMogul: Online Video & The Media Industry
Quarterly Joint Research Report, Q2 2010; Special Feature: Brand Marketers & On-Site Video Initiatives
